Adding personalization based on demographics, behavior, interests, or personal preferences will lead to fewer unsubscribes, higher click-through rates, and more conversions. The best email is an email that's personalized. If you consistently send the same email to your entire email list, people may soon find that these messages don't add value to them. Click-bait tends to hit spam filters easily, so it’s best to avoid it. It’s also a good idea to avoid spammy email subject lines or anything that might confuse your recipient. You cannot mask an email marketing campaign under the guise of a transactional email receipt – it’s shady. You always need to be very clear about what your emails are about. This is covered in the many data protection laws around the world, but it’s worth a reminder. Make sure your lists are clean and composed of users who have completed your opt-in. Especially with GDPR taking effect last year, old lists are a fast way to end up in the spam folder (or worse, rack up some hefty fines). Even if you think your email campaign will interest them, it’s better to ditch that old email list. This should be a given, but don’t send to a list that you dug up from 10 years ago and expect to land in the inbox. Learn More Don’t send mass emails to old email lists See how we've helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%. Looking to send a high volume of emails? Our email experts can supercharge your email performance.
Learn about our Deliverability Services Deliverability Services Consider using an older domain or warm up your IP before sending that much email at once and you’re bound to have better results. An email blast right out the gate for any new domain or IP is a one-way ticket to the spam folder, so be mindful of where you are sending from in the first place. So, let’s get into it: Don’t send mass emails from new domains and new IPsīrand new domains and IPs don’t have reputations yet, so Inbox Service Providers (ISPs) don’t know what to expect from them. This is multiplied many times over when sending an email blast, significantly hurting your open rates and your overall engagement metrics. Generally speaking, bad practices hinder your day-to-day sending and land you in the spam folder with a single recipient. We know, a little harsh out the gate, but these bad practices are something to consider with sending. As a result of this increased engagement, they also have better deliverability.īut if you’re still looking for ways to do bulk emailing, you should always be aware of what you should and should not do. Targeted emails tend to generate better engagement because they provide more value to the user. With the rise of email marketing tools, CRMs, and other marketing features that allow for a more personalized email experience, email blasts are often associated with mass spamming strategies. In modern-day emailing, engagement has become the key element that determines the success of an email marketing strategy. It’s always important to follow email best practices.
However, no matter which type of email blast you send, the best campaigns depend on successful email delivery. They are sent to much larger groups of people than transactional emails – either entire emailing lists or specifically targeted audience members with segmentation. Instead, they’re specifically created, scheduled, and sent directly by the organization’s marketing team – like email newsletters and special promotions. Similarly, automated emails – like welcome emails, birthday emails, or abandoned carts – are messages sent to different contacts when a particular condition is met.Įmail blasts are not triggered by consumer action. They are not sent to a mass group of people at one time.
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Transactional emails are triggered by a consumer action – like an online order or password reset request – and are only sent when that particular action is made. Most email-focused organizations typically send both.
Your reasons for sending an email blast may vary: you might have a limited-time offer, a big announcement, or something else that you want people to know about.Įmail blasts are different from transactional emails.
Put simply, an email blast (also known as a mass email or e-blast) is a single email that is sent to a large group of people.
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